HTC is increasingly focusing on VR as one of its largest product categories, and launched the dedicated HTC Vive headset in partnership with Valve last year. The Vive is an expensive device, however, and one that also requires an expensive gaming PC to run. The overall cost is a big contributing factor in terms of its ability to reach a large number of customers – Samsung leads the pack by a wide margin in terms of overall sales, and Vive likely sold only somewhere south of 500,000 units, depending on which estimates you believe.
HTC’s not going to just replicate the Gear VR or Daydream approach, however, based on Chang’s comments. He told CNET that the company has “a good plan in terms of combining mobility with VR,” and added that “it’s not a phone slapped into a headset.” Chang also reiterated the importance of VR to the company’s overall efforts, adding that “we’re a VR company, we’re going to have something” in terms of a mobile offering.
Some kind of mobile approach to VR that does more than just turn the phone into a small VR viewer sounds like an interesting concept, though of course we’ll have to learn more about HTC’s plans before we can evaluate the soundness of the strategy. But untethered VR is still a huge opportunity, so perhaps whatever HTC has in mind will aim to free up range of motion and your reliance on a large computer for high-quality VR experiences.
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